Praveen serves as the President and Co-founder of NextServices, a healthcare management and technology firm based in Ann Arbor, Michigan and Mumbai, India. He oversees technology, operations and marketing for the company. Praveen contributed to two best selling management books, Fortune at the Bottom of the Pyramid (by C.K. Prahalad) and The New Age of Innovation (by C.K. Prahalad and M.S. Krishnan) that was named one of the best books on innovation by The Economist in 2008. Forbes/ Singularity published Praveen's views on the future of Electronic Health Records in 2013. His interests include painting, writing and trekking. The most recent trek was to Uhuru peak on Kilimanjaro - my travel story was published by National Geographic Traveler.